牟长青:我是怎么做SEO的(上)
之前因为在公司负责了一段时间的SEO,所以那段时间写的文章,我经常会无意中提到一些做SEO的体会。这段时间结识的朋友就都把我当成就是做SEO的了。感觉忽视了我3年多别的网络推广经验。如果按接触SEO的时间上和SEO技术的了解程度上,我都还只是个菜鸟,希望大家不要再认为我做SEO的经验有多么多么的丰富哈。
之前我也从来没写过一篇文章,是专门讲SEO的。我今天就破天荒的和大家分享下自己以前做个人站长的时候,作为一个完全不懂SEO优化的人是如何从搜索引擎获取流量的。有时候想从SEO获取流量并不一定要多懂SEO的,比如我这里举2个例子,一个完全不懂SEO的人,是如何从搜索引擎最高的时候获取了上W的流量。
例子1:利用自己论坛做热门电影关键词
记得是05年底的时候,那时候我的个人网站青青社区还活着。有天我看流量统计突然发现从“哈利波特4BT下载”这个关键词来了特别多的流量。原来我有个会员很偶然的在论坛的BT版区,发了个哈利波特4下载的帖子。正好被百度收录了,而且这个关键词排在了百度第一页第一的位置。
我当时思考,为何在一个论坛的帖子,一个搜索量极大的关键词,能够排在百度第一。经过实际分析后我发现,当时哈利波特4这部电影其实还没全球公映,网上根本就没有下载的片源,所以正规的BT下载网站都没提供下载的地址。因此当时网上没有几个网站有发布带着“哈里波特4BT下载”这个关键词的内容页面。我的论坛会员很偶然的提前发布了这个信息,因为同个关键词竞争网站很少,所以排到了百度第一的位置。虽然这部影片当时还没公映,但是很多哈利波特的狂热分子就已经疯狂的在网上尝试查找下载的片源。所以这个词当时的搜索量也特别大。我记得最高的一天就光这个词,就来了5000多IP。创造了我论坛直接从搜索引擎来源流量的最高记录。
有了这次经历后,我想自己能不能人为的制造这样的搜索引擎流量。我就开始关注哪些热门电影即将上映。记得当时做得最成功的是“无极BT下载”这个词。当时“电影无极”就快公映了,我提前在论坛的BT版区,发布了这个虚假的下载帖子,其实正文内容是无极电影的介绍,就没有BD种子可以下载。果然就被百度收录了而且排在百度第一页第一个位置,通过“无极BT下载”这个关键词给我论坛带来了不少的流量。
例子2:利用第3方网站做流量。
我这里的第3方网站,其实就是指的百度知道和百度空间。因为我当时做的是动漫社区,热爱动漫的朋友都知道,最近几年最火的就是“火影忍者”“海贼王”“死神”等3部动漫。这些热门动漫都是每周出一集。当时我在百度搜索“火影忍者XX集”“海贼王XX集”发现排在第一页第一个位置的经常都是百度空间或者百度知道的帖子,然后指向到有这视频源的网站上。百度知道和百度空间的内容都是网民自己产生的,我想我能不能也去制造点百度空间百度知道的帖子,把这些流量引到自己的动漫社区上。
我当时真的是个SEO白痴,不知道如何下手。后来一个好朋友提醒了我,你看别人是怎么做的,就直接复制过来就行了。后来我就把别人在百度知道,百度空间发布的内容,完全拷贝了过来,唯一的区别是把链接地址换成了自己的。
当时利用百度知道,百度空间做SEO流量的并不只有我。我如何和别人竞争最有利的位置了。首先要清楚,这些热门动漫的最新集数是什么时候第一时间出来,比如海贼王是每周星期日晚上,火影忍者是每周4晚上,死神是每周3晚上。做这个的道理其实和前面的一个例子一样。只是这个的有效周期只有一周,而且是每周都会产生新的热门词,和热门电影不同。我一般是在最新集数出来前的2-3天在百度知道和百度空间发布该动漫最新集数下载的关键词内容
1:如何利用百度知道做SEO
先举例用百度知道做的SEO的例子,比如周日最新的海贼王366就会出来,如果利用百度知道做这个关键词,我会在周1的时候去知道提问“海贼王366下载地址哪里有”,周2的时候用马甲去回答问题”XX网站,周日的时候会第一时间推出,然后留下网址”,周4的时候把自己马甲的回答设为最佳答案。因为百度知道只会把已经设为最佳答案的优先推在百度网页搜索结果里。一般周6或-周1的时候。在百度搜索海贼王366或者海贼王366下载的时候,我的那个百度知道帖子就会出现在最好的位置(当时是做10次,能有8次达到这效果)。而且周日-周1的期间,是海贼王迷们搜索最新集数频率最高的时候。每周可能都有几十上百W的动漫迷们,等着在网上寻找最新海贼王集数。这些人群里,就有那么一部分人习惯用百度搜索去寻找最新的集数。
图例1:07年的时候我在百度知道发的一个帖子。

2:利用百度空间做SEO
再举例用百度空间做SEO的例子,比如周5火影忍者最新集数292就会出来。我可能会去百度注册个空间,空间后缀就直接叫“火影忍者292”这样能提高搜索权重。然后在空间里发篇火影忍者的介绍,然后附带火影忍者292的下载地址。另外还会空间名称和空间介绍里填写一些火影相关的关键词。
图例2:当初火影忍者才212集的时候,我利用一个百度空间做的SEO

细心的朋友会发现,我的标题是火影忍者333,火影忍者334,这并不是火影最新的动漫集数。是因为我当时为了同时优化了火影忍者最新的漫画集数的关键词。看图例下方朋友们会发现,当时这个帖子的浏览数有3558.也就是通过百度网页搜索有3558个人到了这个页面,基本上进入了这个页面的人,可以说都进入了我的动漫论坛。记得当时优化来得流量最多的一个词好像是美剧越狱的一个最新下载集数,当天从那个词来了上WIP。
现在百度知道和百度空间已经没有当时那么好做优化了,在百度的权重越来越低。我也不提倡大家再去使用这样的方式。因为这样的SEO方法,只能短时间带来一定的流量,不能长期稳定,而且有点欺骗性质。万一被百度发现了,网站被K了就更不划算了。只不过我不得不说,当时我用这方法给自己的动漫论坛带去了不少优质的流量,那段期间在百度搜索最新热门动漫集数的人基本上到被导引到了我的论坛。可以说流量用户来源针对性是特别的强的。如果当初我会点技术,把论坛的用户体验再做得好一点,可能我的论坛现在也已经成为国内数一数二的动漫论坛了。只不过我的动漫论坛现在已经关闭了,自己不会再用这样的手段去做SEO,现在把以前这方面的小经验和大家分享下,对自己也没什么影响。
今天的SEO分享做得很初级,只能算是一个偏门的小技巧吧。如果还有机会写“下”我跟大家分享下优化自己独立博客的实践过程。是如何在gg收录我独立博客的一周内,就把热门关键词“网络推广”做到GG第一页。如何在百度收录我独立博客的第一天,就把热门关键词“网络推广”做到了百度自然排名第五。还有和“网络推广”最直接的相关词“网络推广方案”“网络推广方法”都是在百度和GG第一页而且是非常靠前的位置。
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最后说点自己的感想,我一直觉得国内会做SEO的人很多,做得比我好的也很多。我觉得这年头能靠SEO来点流量这不算什么,如果不靠SEO不靠搜索引擎也能来大量免费有效的流量,那才牛B,那也是我主要努力学习的推广方向。不能把网站的命运完全交给搜索引擎。
牟长青(mcq0544)留
2008-8-13 23:34
本文首发地址:http://www.muchangqing.com(转载请保留)






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